PER IL SOLE “For The Sun”
Persol is a brand borne from functional beginnings and has become an unmistakable style icon. Giuseppe Ratti started designing eye protection in 1917 for pilots and sports drivers with clear vision, comfort and safety at the forefront of the design process. In the late 30s Ratti patented the Meflecto sides, a world first; the flexible stem system was designed for the wearers comfort and hasn’t changed in 80 years.
When you think of Persol it’s undoubtedly the image of the 649 that will spring to mind, originally designed in 1957 for Turin tram drivers. Each of the frames unique features were produced for practical purposes; larger lenses to protect their eyes from the dust, comfortable exaggerated keyhole bridge and the Meflecto sides all contributed to what we now know as the 649.
Not content with just producing the 649 Ratti’s creative tour de force brought us the 714 in the 1960’s. By doing so he created the world’s first ever folding glasses, their place in history sealed when Steve McQueen donned them for The Thomas Crown Affair.
Persol are particularly proud of their polarised lenses, made of precious optical materials of natural origin they never falter in giving you incomparable protection against the suns harmful rays.